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The Vice Report » water

Coors Light

Tuesday, September 14th, 2010

It’s all show and no go but what do you honestly expect coming from a light beer?.

You know you can crush at least 12 to 15 bottles without getting completely sauced and brag about it to your friends except the real men will always know you’re drinking to watch your choleric intake so you don’t jeopardize fitting into those trendy jeans you bought on your Saturday shopping spree at Zara.

But the reality is, Coors has the largest brew barn, is the 5th largest brewing company in the world and does almost 3 billion in revenue a year….so…something must be working.

The beer itself is light, clear and slightly crisp but only due to the mandatory coldness required at consumption time. Aroma is paper thin and there’s little if no hoppy feel to the taste.

At the end of the day, and if you’re a calorie counter who could care less about whether or not you’re drinking beer or drinking water, Coors Light is the choice for you. Go take your ‘Silver Bullet’ and have a seat in the corner with the rest of the gym rats.